Melbourne: Ranked First in… Everything

When it comes to brands most think Apple or Nike. What about a city? Recognized as the World’s Most Livable City and home to many world-class universities, Melbourne is as marketable as it gets. Apparently some smart marketers agreed when they shaped a brand out of Melbourne.

First explored by Batman (John Batman, not the superhero) in 1835, Melbourne has turned into the second largest city in Australia. So many people are moving there that the city is estimated to one day surpass Sydney. What makes this such a lofty destination? Culturally, educationally and competitively. It’s all there.

What institutions call Melbourne home? Ranked 31st in the world, the University of Melbourne is comparable to the US’ top research universities. The largest Australian and 60th world ranked uni, Monash University is also located in Melbourne. Other world class universities include La Trobe University, RMIT University, Swinburne University of Technology, Victoria University, Australian Catholic University and Deakin University.

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5 Comments

February 16, 2012 · 12:42 PM

5 responses to “Melbourne: Ranked First in… Everything

  1. Pingback: A Closer Look: Sydney | gostudyinaustralia

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  4. Pingback: Flinders University, Murdoch University… Steve Irwin University? | gostudyinaustralia

  5. Reblogged this on jennefuller and commented:
    Monash makes it to 60th spot. Learn something new everyday.

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